Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. Marketing copywriters create persuasive writing to promote the sale of a business' product or service. The writing is used in various print and broadcast materials, such as newspaper and magazine ads, television commercials, direct mail campaigns, and radio announcements. Copywriters often integrate the copy with graphic images, music, and other visual and sound components. Role: Responsible for the linguistic content of adverts Work with the marketing manager to find core...
01-07-2015 - gumtree.co.za